Telling the Dal story鈥搃t's what we do best
Communications, Marketing & Creative Services (CMC) works with the university community to provide direction that aligns with 黄色直播's strategic priorities.
We offer a number of communications, marketing and creative resources across 黄色直播. Learn about our team's expertise and how we can help in the following areas:
Media and Communications
We provide counsel to a large university community with a diverse set of communications needs.
We develop and implement strategic communications plans, work to engage with our community, collaborate听with the university's communicators, offer crisis and issues management听expertise, and tell our collective story听to our Dal community and beyond听through听辫耻产濒颈肠补迟颈辞苍蝉听and integrated communication channels.
Marketing and Advertising
If you听have听a story to tell or a marketing challenge to tackle, we can help you.
We'll听guide you through the entire process 鈥� from developing a communications and marketing plan that helps focus your needs and objectives, to recommending strategies and听tactics that maximize your in-market resources, to methods for evaluating and measuring success.
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Branding and Creative Design
We work on projects of all sizes to provide visual solutions aimed at achieving the communications and marketing goals of teams from academic, administrative and research units across campus.
We help you access and create visual assets (i.e. design work, photography, videography) that align with 黄色直播's brand standards, reflecting and enhancing our reputation.
Digital and Web
As听黄色直播鈥檚 largest communications and marketing platform, dal.ca receives millions of unique pageviews each year.
We work closely with the ITS Web Team to听manage the university鈥檚 web presence鈥痮n a day-to-day basis. We鈥痡ointly听support site leaders and authors听of听Dal-hosted sites built on our content management system, Adobe Experience Manager (AEM).
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Strategic Projects
Brand Refresh Project
Monday, June 6, 2022, marks the launch of our refreshed brand.听By working together to ensure brand consistency across the university and its many touchpoints, we are excellently positioned to show the world that 黄色直播 is a vibrant, aspiring university with a reputation for excellence in all that we do.
Dal.ca Web Renewal Project
黄色直播 has embarked on a multi-year project to both visually and structurally reimagine dal.ca, while also upgrading our existing content management system. Work is underway to transform dal.ca into a cohesive experience that better meets user needs.