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Wasting food in a throwaway culture

- March 10, 2020

PhD candidate Ashley MacDonald. (Nick Pearce photo)
PhD candidate Ashley MacDonald. (Nick Pearce photo)

Canadians are buying more food than they can eat. Much of it gets tossed in the bin, ending up in our landfills. In contrast, the United Nations鈥 Food and Agriculture Organization (FAO) found that global hunger is on the rise 鈥 and that a third of the food produced in the world is either lost or goes to waste.

Ashley MacDonald (BSc鈥14, MSc鈥19) spent two years exploring why Canadians are throwing away such a vital resource to better understand food waste prevention and management strategies.

Now a PhD candidate and part-time academic with the Faculty鈥檚 Department of Business and Social Sciences, Ashley has been a studying or conducting research with Dal AC since 2011. When Divert NS, a non-profit champion for recycling in the province, put out a call for research on food waste management just in time for her master鈥檚 program, MacDonald was inspired to get involved.

鈥淚 knew I wanted to work within environmental sustainability, but in a way that would be applicable to business management levels,鈥 says Ashley. 鈥淚 want to merge business objectives with those environmental sustainability objectives that we really need to reach for when it comes to the climate crisis.鈥

Divert NS was looking for insight on de-packaging practices that food retailers could implement to help properly dispose of their unsaleable products (e.g., food that鈥檚 impossible to sell because they鈥檙e expired). Depackaging efforts can help grocers prevent unused organics, paper, and plastic from ending up in trash that鈥檚 destined for the landfill.

鈥淟andfill disposal, we know, is terrible for the environment,鈥 explains Ashley. 鈥淚t's a complete loss of resources and should be avoided when at all possible.鈥

Making a difference in waste reduction


It was during this work, supervised by Professor Christopher Hartt, that Ashley learned about waste management models in place within large grocery chains like Sainsbury鈥檚 in the UK and Kroger in the US. These grocers use machines that removes unsaleable food from its packaging and then breaks organic matter down in a way that produces methane. The grocers then use the natural gas as an energy source to power their buildings.

鈥淚 found that a lot of the research, policies, initiatives and innovations out there look at food waste management,鈥 says Ashley. 鈥淵et, it鈥檚 agreed upon throughout the literature that, ideally, the most efficient thing to do is to prevent food waste.鈥

That inspired her to then investigate what leads to wasted food in the first place.

According to a report published by Value Chain Management International in 2014, food retailers were responsible for an estimated 10 per cent of food waste in Canada, while food producers generated 20 per cent of the waste. Canadian households, however, were responsible for 47 per cent of the country鈥檚 food waste.

There are big-picture factors at play when the causes of excess food waste are explored. Canada has a strong agricultural sector, but it produces an excess of goods that exceed demand. Retailers end up overstocking shelves and offer enticing deals to clear their inventory. Ashley also says Canadians, on average, pay less for food than those living in other developed nations. With such an abundance of consumables available at reasonable prices, it鈥檚 no wonder Canadians aren鈥檛 placing a high value on their food.

With that in mind, Ashley knew she needed to examine consumer perceptions and behaviours that might explain why people are throwing away food. She scoured academic research, social media posts, news coverage and government reports, and then developed a consumer survey to gain insight on household grocery shopping and waste sorting habits by province.

鈥淭here was a lot of confusion about what constitutes food waste,鈥 says Ashley. To provide clarity, she proposes the use of this term instead: terminal food waste. It refers to the food that ends up in a landfill instead of being reused (by donating safe, unsold or uneaten food to food banks, for example) or recovered (by converting the waste to methane and using it as an energy source, like Kroger and Sainsbury鈥檚 have done).

Why we waste


When it comes to Canadian consumers, Ashley cites a few common behaviours and perceptions that lead to households generating terminal food waste.

鈥淲e buy too much food on grocery shop day and then we don鈥檛 have a plan for how to use it,鈥 she says. It鈥檚 a behaviour that often results in throwing away forgotten food, especially if its sell-by or best-by dates have passed. Best-by dates, Ashley says, just signal a drop in freshness and quality, but the food is often still safe to consume. Sell-by dates, on the other hand, are virtually meaningless.



Given that behavioural change is key to reducing household waste, she used her consumer survey to determine if province-wide waste bans are useful in facilitating change. She asked 180 people living across the country how they feel about the environment, and how they view and deal with their food waste.

Albertan鈥檚 showed 鈥渦ndesirable鈥 purchasing and waste sorting behaviours. Whereas those living in Nova Scotia and Prince Edward Island鈥攖he only two provinces with waste-ban policies at the provincial level in place鈥攈ad the most desirable sorting behaviours. Ashley is quick to acknowledge that waste management policy is complicated because of how differently each province decides to govern disposal. That said, Nova Scotia鈥檚 terminal food waste only amounts to about half of what鈥檚 generated by other provinces, illustrating the impact of stakeholders working together to implement challenging policies.

鈥淥ne comment I kept seeing in the feedback section of the survey was: I know that I waste too much, but I don鈥檛 know what to do about it,鈥 says Ashley. 鈥淭here鈥檚 always going to be some unavoidable food waste鈥 but a little effort is better than no effort at all.鈥

Simple things, like creating a meal plan before grocery shopping (and then sticking to it), can help families break the habit of buying more food than they need. Shopping in the bulk section allows for personalized portions so people can take only what they need. Many foods can be frozen and saved for later, which can be a great way to deal with leftovers. In cases where families simply can鈥檛 consume the food in their kitchens, they can check to see if it can be donated, offered to friends and neighbours, or fed to pets and other animals before its disposal.

鈥淔ood waste is not this insurmountable mountain. It鈥檚 something we can combat if we all work together towards a solution. It鈥檚 about being mindful of our impact and demanding change,鈥 says Ashley. 鈥淲e all have to take ownership and responsibility鈥 We just need to try 鈥 and it doesn鈥檛 have to be perfect, it just has to be something.鈥